Porn star-turned film actor Sunny Leone is the top searched personality on Google India for 2013, with Bangalore-based Flipkart topping the list for online shopping portals and Sharukh Khan-Deeepika Padukone blockbuster Chennai Express topping the films category.
These were the findings of the annual Year-End Zeitgeist, a look at 2013 through the collective eyes of the world on the web, the search engine announced on Wednesday.
According to Google, Zeitgeist offers a unique perspective on the year’s major events and hottest trends, based on Google searches conducted in India.
Searches for Bollywood hits and the Indian Premier League topped the trending charts in 2013, showing that Indians’ first love, as ever, is for stars, movies, and songs. Searches for the Indian Premier League broke records for the amount of online searches for latest scores and results.
Also topping the top trending searches were blockbusters Aashiqui 2, Krrish 3, and Ram Leela.
The results diverged from last year’s Zeitgeist that reflected an emphasis on utilitarian searches related to seeking information for personal needs such as shopping and booking tickets.
Local entertainment was also popularly searched on mobile this year. Top 3 searches on mobile were restaurants, bars and movies followed by coffee, cricket score and fast food.
This year saw a remarkable uptick of searches for e-commerce sites, with Flipkart and Olx.com topping the chart for most searched online shopping sites. Gaming emerged as a popular category for the first time, as a critical mass of people searched for games online.
Rajan Anandan, VP and Managing Director, Sales and Operations, Google India, said, “From a search trends perspective, 2013 was clearly the year of entertainment. Shah Rukh’s Lungi Dance from Chennai Express, the Bollywood romantic drama Aashiqui 2, national heart-throbs Salman Khan and Katrina Kaif, Telugu actor Kajal and her counterpart, the young rebel star Prabhas and singer Honey Singh ruled 2013 and drove millions of Indians to the web. Online shopping, banking, and e-commerce also continued their upward trend—a clear testimony to Indians embracing online transactions.”
The announcement of Narendra Modi as the BJP’s Prime Ministerial candidate was among the top searched online news in India, along with results of the assembly elections in Karnataka.