Social media influencer Elvira Lundgren went viral with a video showcasing the impact of the extreme cold on daily life, flaunting her frozen hair in -30°C weather.
In the midst of the recent bone-chilling temperatures reported by the Nordic nations of Sweden and Finland, a Swedish social media influencer named Elvira Lundgren has taken the internet by storm. Lundgren's video, highlighting the everyday struggles of people in the face of treacherous conditions, has gone viral as the mercury dropped to record lows.
Lundgren's Instagram post, captioned, "Temperatures have reached -30°C, and I just had to do a little experiment…," features a captivating video where her hair is completely frozen, resembling a glistening ice crown as she steps outside in the -30°C weather. The video has garnered over 100,000 likes, leaving netizens astonished. Comments poured in, expressing concern about her well-being, with one user questioning, "Did she get sick the next day? No gloves, no hat for so long at -30°C." Another user humorously remarked, "It's a serious way of getting short hair."
As the influencer's video gained traction, the Nordic region continued to endure the deep freeze. Euro News reported that on Tuesday and Wednesday, Sweden and Finland experienced the coldest temperatures of the winter. Meteorologist Nils Holmqvist from SVT noted, "It’s the coldest temperature we have had so far this winter, and it will continue to be quite cold in the north," as temperatures plummeted to -40°C. In Kvikkjokk-Årrenjarka, in Swedish Lapland, the temperature hit a staggering -43.6 degrees Celsius on Wednesday, marking the lowest January temperature in the country in 25 years.
The freezing conditions came on the heels of a warmer-than-average autumn in much of Europe in 2023, making Sweden witness its warmest year on record. Despite the unusual weather patterns, the recent cold wave has not only impacted daily life but also disrupted rail traffic in the Arctic north, causing significant problems for train operators. As the Nordic nations remain frozen in the grip of this extreme cold, stories of resilience and challenges are emerging, capturing the attention of people worldwide.
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 "Viral video: Swedish influencer flaunts her frozen hair in -30°C, internet is stunned")
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