SWIPE to commemorate India’s 69th Independence Day with ‘Freedom OS’ that offers superior user experience with high levels of customization.
SWIPE has become the first Indian mobile technology brand to have Android-based ‘Freedom OS’ with unique features including high level of customization. SWIPE ELITE, Swipe’s latest offering comes with the Freedom OS.
About 65% of Swipe customers are in the age group of 18-30 years. After putting a year-and-a-half on research & development, engineering team at Swipe has come out with a truly innovative offering in Freedom OS, which is developed especially for the tech-savvy, young user who is looking for a superior user experience in a smartphone.
With Freedom OS, ELITE offers innovative features like Theming Engine, localized Swipe Search Engine, customizable home screen gestures and an extensive Swipe gallery with numerous theme options, live wallpapers & fonts. Another delight to the end consumer is the Swipe Box that offers upto 100GB Cloud Storage Space.
These are the new features of FREEDOM OS expected to be launched with Elite phone:
1. Swipe Customize: With this revolutionary feature of the Freedom OS, users get complete freedom in customizing the UI of their devices. They can customize a host of aspects on the UI according to their unique tastes. These include resizing icons, home screen layouts, app drawer customizations, fonts, animations, folder styles, notification bar and many more.
2. Themes: The Freedom OS supports full-blown theme engine with hundreds of themes to select from.
3. Swipe Search: A localized custom search engine that helps the users in identifying what they are looking for quickly with intelligent suggestions based on intelligent algorithms. With this feature the user can search the Internet, local files, apps and much more.
4. Swipe Gestures: The Freedom OS supports both off-screen gestures as well as the home-screen gestures first time in India. That means that the user can just draw a ‘C’ while the screen is off to open the camera app directly. Not just this, if the user quickly wants to check his/her mailbox while using the phone, he will have to pinch-in on her home screen and the mail inbox will open.
5. Swipe Box: The innovative tool by Swipe will allow users to get 100GB storage space by aggregating all of user’s cloud storage accounts into one. Whenever the user feels that his/her cloud storage space is getting full they can just add one more account and storage space will get extended. It lets the user explore, analyze, manage and clean her cloud and device storage together.
SWIPE ELITE is going to be an ‘online only’ offering and will be available exclusively on Flipkart.com from 19th August 2015.
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