Snapchat catching up to Facebook with 6 billion views a day

Snapchat has been on the warpath lately, adding new features over the past year, and that finally seems to be getting results. According to a report from the Financial Times, pictures and videos on the social media platform are being viewed over six billion times a day. That number is getting very close to Facebook's own reports of eight billion views daily. 

Since Facebook videos are usually a few minutes long, and video has been a focus point for the company off late, three seconds counts as a 'view', wheres Snapchat videos are just a a few seconds long so just a few milliseconds are enough to count. The updated numbers are some much-needed validation for Snapchat, which has been working overtime to upgrade its platform with new features. Those include adding effects and filters, slow-mo and rewind on video, and adding Stories that don't disappear light typical Snaps.