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Idea slashes data prices by up to 45 percent for prepaid users

Recently, Airtel introduced happy hours for its prepaid customers slashing data prices by 50 percent for a few hours, as well.

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Idea has slashed mobile internet rates by up to 45 percent on sachet packs below 1 GB, which are priced between Rs 8 and Rs 225. This includes 4G, 3G and 2G data packs.

The 2G data pack priced at Rs 19 offering 75 MB data for 3 days, will now offer 110 MB data for 3 days - a 45 percent more value to the customer, for the same price. Similarly, a 4G/3G data pack for Rs 22 which offers 65 MB data for 3 days will now give 90 MB 3G data for 3 days, which is 38 percent more data benefit to the customer.

Sashi Shankar, Chief Marketing Officer at Idea Cellular said, "Internet is one of the major drivers of the Indian economy and Digital India. We want to ensure that benefits of Internet are reaped conveniently by every individual, through our innovative, customised and affordable products. This will enable the Internet revolution and its impact to be felt in every part of the country."

Recently, Airtel introduced happy hours for its prepaid customers slashing data prices by 50 percent for a few hours.

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