Facebook Live receiving ad support

Facebook's Live Video platform is soon to integrate short advertisements with a "small group of publishers" taking part in initial trials.

The video ads can only appear five minutes after the start of a broadcast and not before, according to Advertising Age's source, and are to be 15 seconds or less in length. If the system graduates from testing, video ads shown on Facebook Live will be taken from the pool of advertisements already on the Facebook platform, though brands are able to opt out.

Publishers can also restrict what kinds of ads run on their channels, and they can also turn them off entirely, for instance when covering a sombre event.