Discover Surat campaign to boost tourism, industries

Word-of-mouth publicity is the best publicity, it is said. The Southern Gujarat Chamber of Commerce and Industry (SGCCI) seems to have taken this adage earnestly and has come up with a unique programme to boost tourism in Surat and promote local industries. It has invited 50 couples connected with the industry from various places on February 6-7 for the Discover Surat programme.

“The idea behind Discover Surat is to showcase the city’s places of interest, cuisine, culture, tradition and industries before 100 guests from different parts of the country,” group chairman of the tourism committee of SGCCI, Paresh Patel said. Going by the dictum ‘Surat nu Jaman ane Kashi nu Maran’, the guests will be served various mouth-watering Surti delicacies during their two-day visit to the city, he said.

“The guests will be shown a glimpse of the city’s rich history, dating back several centuries, and other places of interest. They, in turn, will spread the word, which will help in developing Surat as a weekend destination and boost tourism. They will also get the chance to enjoy Surat’s culture,” he said.

The invitees will also be given a close look at the two main industries in Surat, diamond and textiles. “They will be taken to diamond units  besides Bombay Market, the largest retail market for saris and other textiles,” Patel said.