If you are a bride-to-be and striving for that perfect fairy tale wedding, perhaps its time to bring in some innovations in your attire and accessories, a task no that easy.
NEW DELHI: If you are a bride-to-be and striving for that perfect fairy tale wedding, perhaps its time to bring in some innovations in your attire and accessories, a task no that easy.
With new trends setting in each day it has become difficult to give a new look to your wedding. But Swarovski, the premier name in the crystal industry have come out with products saying they have figured out the mind of a modern Indian bride.
Swarovski has collaborated with 65 Indian designers to come out with collections, giving their designs a 'dazzling' effect. Not only the bridal wear but accessories like handbags and shoes have been designed with crystals.
"We know the potential of the Indian fashion industry and value the rich Indian traditional culture. Our collection aims at women who are modern free-spirited yet value the traditions." says Mag Markus D. Lampe, senior vice president marketing, Swarovski.
The 'crystal' collection boasts the names of creme de creme of the Indian fashion industry like Tarun Tahaliani, JJ Valaya, Malini Ramani, Rohit Bal, Abu Jani and Sandeep Khosla, Ritu Kumar and Suneet Verma.
Each of the designers has a different theme for collection like designer Malini Ramani was inspired by the concept of tropical bride. "My collection has a lot of green shades. I was inspired by the brides from countries like Cuba and Havana" says Malini.
Maintaining his signature funky style designer Manish Arora says "I did not have any image of any particular person while designing my collection. It was fun doing this collection as this was the first time something has been experimented with crystals," he says.
Appreciating the elegance of Indian weddings, Markus prefers them over the western weddings. "Indian weddings are so elaborate they unveil alot of customs and the culture of this country," he says.
Each collection reflected a different theme if Suneet Verma's collection was covered with a golden hue, Ritu Kumar's collection captured the richness and grandeur of Indian tradition, while Tarun Tahaliani's collection was elegant and classy.
Besides the bridal wear the collection aimed to create a virtual crystal world by adorning crystals on wedding cakes, mobile covers, dairies and laptops.
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