DNA to launch Bangalore edition

MUMBAI: English daily DNA will enter the Southern India market with the launch of its Bangalore edition by this year-end, newspaper's CEO K U Rao announced here on Tuesday.
 
"After establishing ourselves as the second largest edition in Western India -- Mumbai, Ahmedabad and Pune -- we are now establishing our foot print in southern India with Bangalore as the first edition," Rao said at a press conference.
 
"In the next five years we aim to establish ourselves among the top three brands in India in terms of circulation, readership and revenues," he said.