Now entertainment conglomerates are drawing up plans to build megaplexes where you can not only not only see movies but also cricket and soccer matches on screen.
You’ve about heard of multiplexes. But now entertainment conglomerates are drawing up plans to build megaplexes where you can not only not only see movies but also cricket and soccer matches on screen.
Unlike five to six screen multiplexes, the megaplexes will have 11 to 15 screens with a seating capacity to accommodate 4,000 to 5,000 people in each of them.
For starters, Anil Ambani has planned to build 12 such megaplexes in India.
Tushar Dhingra, chief operating of Adlabs Cinemas, a subsidiary of the Reliance Anil Dhirubhai Ambani Group, said, “Anything that makes for enjoyable viewing will be screened. The customers will even be able to watch a cricket match or a soccer game in these megaplexes.”
Not only this, a megaplex will be a virtual entertainment hub for the whole family where one can watch films, eat out, play or just hang around. Megaplexes are supposed to combine everything that’s called entertainment under one roof.
“India has the maximum number of film viewers compared to the Western world and the number is growing. But the number of cinemas per thousand people is still less in India. So there is enough room for growth and we plan to fill the gap,” Dhingra added.
Anil Ambani’s company has already identified five locations for the megaplexes. To start with, while two of these megaplexes will be built in Mohali, Punjab, one each will be in Delhi, Lucknow and Hyderabad. Sources say that the company is scouting for locations in Mumbai too. The locations have been carefully chosen, keeping in mind the high spending capacity of consumers in these key cities.
The company is now in the process of identifying seven more prospective locations across the country for building megaplexes. It will be fitted with the latest exhibition technology. High-end digital technology will be sourced from overseas to make film viewing enjoyable.
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