These days most men prefer working women because they can contribute to the family's earnings. It's all about compatibility.
Vibhas Mehta, Business Head of Shaadi.Com, in conversation with Preety Acharya
Who are the most favoured grooms in India these days?
It's all about compatibility. According to the profession, people choose their husbands.
Whom do the grooms want?
These days most men prefer working women because they can contribute to the family's earnings
Has India's booming economy reduced the craze for NRI grooms?
Yes it has. Now everything is available in India. People are getting good pay packets in
India.
What about dowry demands? Are they coming down?
In metros and small cities it's almost negligible. But again it's an individual choice which is not in our control.
What about inter-caste marriages?
As I said, it's all about compatibility. But yes when parents are involved they do consider the caste factor. But times are changing.
What kind of changes have you made in your partner selection process?
We have different categories for different professions. People from a particular profession sometimes prefer partners in similar jobs.
Over the years, what changes have you noticed in this business?
Previously NRIs were using this medium for marriages but now the majority of our customers are Indians. So basically they are becoming broad minded.
What difference do you find in the marriage market in foreign countries and abroad?
Abroad, they are more interested in dating that's why they have specific sites for that. But in India, marriage is still an important institution. That's why our sites are for marriage purposes.
What kind of changes do you find in the people profile?
Earlier, people were not so open about themselves. Hence, the focus was on their families and less about their personal lives. But now they are more open and they mention their preferences clearly.
What about fake profiles?
We take precautions to avoid fake profiles by tracking the time which they take to fill in their details. But then it is an open site. So, anybody can enroll. But when you meet the person you can judge the reality.
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