Reebok launches campaign to woo women customers

NEW DELHI: Sports brand Reebok on Thursday launched an exclusive campaign targeted to tap the burgeoning market for women's wear in India.

Covering major metros like Delhi, Mumbai, Kolkata, Bangalore, Chennai and Hyderabad, the 'I am More' campaign targets the untapped women customer base. The company has re-vamped its product strategy and will offer apparel for occasional usage like street, club and fitness wear.

"There is more to a woman than meets the eye, Reebok wants to empower women and make the world take notice of their multiple facets," Reebok India Director Marketing Shamim Sajid said in a statement.

The campaign will include a mix of print and digital media, Internet and mobile. While the print campaign will be for three months, the outdoor activity will be for one month.

It has also tied-up with Cafe Coffee Day in Delhi, Bangalore and Mumbai and VLCC and Tanishq jewellery for providing gift vouchers.

Earlier, rivals Adidas and Nike had also announced their initiative to tie-up with gyms to woo women customers.