UK advertising magazine Campaign to be launched in India

LONDON: 'Campaign', a British trade magazine for the advertising industry, will be launched in India next month to tap one of the world's most dynamic media markets.

The fortnightly publication initially will have a controlled circulation of 17,000, with annual subscriptions of Rs 2,500 sold in parallel.

It is one of four magazine launches planned by the Haymarket Media Group of Lord Heseltine in India, where it publishes four titles through a local joint venture, including 'What Car?' and 'Autocar'. Campaign in India will be staffed locally and edited by Anant Rangaswamy, a former vice president of TBWA India.

"You only have to look at what is going on in the industry -- it is a boom town," Rupert Heseltine, deputy chairman and son of Lord Heseltine, told The Times.

"People want to know what is going on in India and India wants to know what is going on in the world."

Campaign's arrival in India is symptomatic of a buzz in the advertising market, which is growing at a rate of 20 per cent a year, compared with about 3 per cent in Europe, the report said. The growth of the economy is feeding unprecedented spending in India, where 250 million people who constitute the consuming classes are exposed increasingly to Western brands.