Bangalore-based firm prepared US politician’s speech, giving a new turn to outsourcing.
Bangalore-based firm prepared US politician’s speech, giving a new turn to outsourcing.
BANGALORE: “Our governor has stated that Oregon will not outsource. Is this good policy or bad?” State senator Frank Morse raved recently to a gathering in Oregon and proceeded to list the innumerable advantages of outsourcing. Not surprising, considering the Republican’s known stand. Only that the speech itself had been outsourced to a company in Bangalore!
And guess how the senator learnt of the company, Brickwork India. From that bible on outsourcing, The World is Flat, by Thomas Friedman, of course.
“When asked to give a speech on globalisation I sent an email (to Brickwork) one evening and received a response the next morning,” Morse candidly confessed. “The speech was a great example of how small the world is,” Morse said. “The audience loved it when I explained that a firm in Bangalore helped me prepare (the speech).”
Brickwork, headed by Karnataka’s former IT secretary Vivek Kulkarni, is no less jubilant. “We did it in two weeks and the speech was delivered word for word,” says Kulkarni. “But it wasn’t easy,” says Makarand Malu, who wrote it. “We studied his earlier speeches and tailor-made this to suit his style.”
Kulkarni and his colleagues see this as a trend-setter. If speeches can be written continents away, can’t books and articles be? Brickwork is already doing research for close to a dozen authors in the US and UK for their technical and business books.
Friedman said in his book, “Every time I think I have found the last, most obscure job that could be outsourced, I discover a new one.” He has plenty for future editions.
Now we have Alphonse Fernandes, a priest in Palakkad, conducting prayer for a dead man in Germany, Chennai’s Rosy Pinto doing secretarial chores for a New Jersey CEO, Bangalore’s Ramakrishna Iyer teaching children in London. Or Mumbai’s Ganesh Hegde booking tickets for a client to watch a movie a few blocks from his home in Washington.
Bangalored
Tuitions: Online tutors in India teach students in UK, US
Prayers: American and European churches outsource services to parishes in Kerala
Secretarial jobs: Indians offer secretarial services to CEOs abroad
Bookings: Movie, opera, restaurant bookings in US and UK are done from India
Lawsuits: Legal cases in the west are prepared in India
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