SaharaOne and and its film-based channel, FILMY, will now be available in the UK and other parts of Europe through GloboSat Entertainment, a content-distribution and marketing major.
To expand to UK and other European markets.
MUMBAI: SaharaOne and and its film-based channel, FILMY, will now be available in the UK and other parts of Europe through GloboSat Entertainment, a content-distribution and marketing major.
GloboSat will streamline distribution for Sahara across various platforms, like DTH, cable and broadband, and will also market content for these channels. The broadcaster already has a similar tie-up with GloboSat for the US market, tapering down to 76,000 households in the region in the DTH segment.
Cable is difficult to crack in European market, say GloboSat officials. This is due to capacity pressures and the overwhelming number of ethnic channels that actually exist. Both partners expect the numbers to go up to 85,000 households in the US by the end of this year.
In tie-ups such as this one, the broadcaster bears a 50-50% revenue-sharing agreement with the foreign partner, after bearing all investment costs.
Says Adris Chakraborty, director, GloboSat: "Our company is in the content aggregation and distribution business. The aim is to help TV channels expand international presence, at an optimum cost, and to reap additional revenue streams."
Shantanou Aditya, CEO, SaharaOne Media says, "SaharaOne is present in the US on EchoStar, and is also available in markets like Nepal and Maldives. We are launching it in Bangladesh in the near future. FILMY is present in the US on Direct TV, and is also available in Maldives and Nepal. The plan is to launch it in Bangladesh and in the Gulf (where SaharaOne exists.) Africa and Australia are gold-mines waiting to be explored."
We will concretise our plans for these markets very soon, and GloboSat will not necessarily be our partner in these areas. We could be looking at other distribution partners."
When asked about the poor showing that FILMY has presented amongst desi audiences, as per the views of certain high-ranking media planners, Aditya says that FILMY is still in its tottering stage — in an already consolidated and crystallized movie market and needs sufficient time to find its feet. New and much sought-after titles await Indian viewers, he says.
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}