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London’s Times plans US edition

The Times, London, owned by media magnate Rupert Murdoch, said on Friday it would launch a United States edition next month printed and distributed by The New York Post.

DNA Web Team

Updated : Nov 19, 2013, 11:17 PM IST

LONDON: The Times, London, owned by media magnate Rupert Murdoch, said on Friday it would launch a United States edition next month printed and distributed by The New York Post.

Both papers are in Murdoch's News Corp empire.

The launch of the 64-page US edition was timed to coincide with the start of the football World Cup, which kicks off on June 9 in Germany.

Several thousand copies will be printed daily, priced at $1, the paper said.

"This a key moment in the development of The Times as an international media brand," said The Times editor in chief Robert Thompson.

The move will pit the renowned daily against The Financial Times, which is the only other British newspaper to have a North American edition printed in New York.

Thompson supervised the FT's US launch before moving to The Times.

An official from the Times reportedly said the paper was stepping into the United States in an attempt to develop its Internet site.

"This is really an online play. There is no better billboard in America than a newstand," the official from The Times was quoted as saying in The Guardian newspaper.

Founded in 1788, The Times already has a good level of brand recognition in the United States.

Its circulation in Britain has risen since it downsized from a broadsheet to a compact format in 2004. It sold an average of 654,813 copies in April.

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