‘Hukmichand Chordia’s life deserves to be chronicled’

“Hukmichand Chordia, founder of Pravin Masalewale, is a real-life hero and master of his own destiny. He achieved success by hard work and perseverance. Failure didn’t stop him. His life deserves to be chronicled, so that it inspires other enterprising youngsters,” said Ramoji Rao, head of Ramoji Group, which owns the Ramoji Film City in Hyderabad.

Rao was speaking at the release of Bikat vat Yashachi, a book based on the struggle of Hukmichand and Kamal Chordia, founders of Pravin Masalewale, on Friday. The book has been written by Madhubala Chordia. 

Rao added, “Hukmichand Chordia’s story is completely a rags-to-riches story. Kamalbai’s magical formula of making spices and pickles worked wonders. In those days, pickles were made at home or borrowed but never bought. If that was the situation, one can imagine the condition in which Hukmichand launched his business decades ago. But Hukmichand took the business to the top with honesty and dedication. The business stood vagaries of time.”

Narendra Jadhav, member of planning commission and ex-vice chancellor of Pune University said, “The Chordia family has important place in the cultural history of Maharashtra. The book is about the story of Hukmichand and Kamalbai Chordia’s struggle to achieve commercial success. It also reveals his leadership qualities, business skills and perseverance. Along with achieving commercial success, he made it a point to fulfill his social responsibilities.”

Environmentalist Mohan Dharia, builder DS Kulkarni and chancellor of Symbiosis International university, SB Mujumdar were also present at the event.