Sarup joins the company in February and will be part of Ola's core leadership team, focusing on building the brand.
Ola, India's leading mobile app for personal transportation, has announced the appointment of Raghuvesh Sarup as its Chief Marketing Officer.
Sarup brings over 20 years of experience in marketing, sales and brand management across some of the world's most respected brands like Microsoft, Nokia, Yum! Brands (Pizza Hut) and Procter & Gamble. He joins the company in February and will be part of Ola's core leadership team, focusing on building Ola as every Indian's most preferred mobility brand.
Sarup joins Ola from Microsoft, where he was most recently Marketing Director after relocating to India from global stints in Finland in the headquarters of Nokia. His experience across brand management, marketing and managing profit and loss (P&L) for large brands makes him a distinguished marketing leader.
Having worked with large consumer companies as well as those with cutting edge technology products and services, Sarup brings a strong understanding of driving marketing strategy across offline and online media alike. At Ola, he will lead marketing across the brand and P&L for all categories.
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Speaking about his new role, Sarup said Ola is already a household name in India, serving the mobility needs of millions. Ola's mission of building mobility for a billion Indians is very inspiring and I consider it a privilege to be building this brand and its core categories further in the time to come. I am really excited to be part of this amazing journey, he added.
Bhavish Aggarwal, Co-founder, and CEO of Ola, said, "We are thrilled to welcome Raghuvesh Sarup onboard, to lead Marketing and Categories at Ola. He has worked with globally respected businesses and brings valuable experience that will help Ola resonate as the choice of mobility, for a billion people."
"I look forward to working with Sarup as we continue to build Ola as the preferred mobility brand for every Indian!," added Aggarwal.
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