Picture postcards first made an appearance in 1900, ‘the golden age of postcards’, where anyone could own one for a penny.
“This postcard idea is quite unique and hope it achieves it’s main target of making it possible for people to own little pieces of art at an affordable range,” says Heeral Trivedi one of the 58 participating artists from all over India exhibiting over 300 postcard paintings at the Artists Picture Postcards exhibition (cardology). Conceived and curated by Jasmine Shah Verma, it will be exhibited at The Hacienda Art gallery from September 4.
Picture postcards first made an appearance in 1900, ‘the golden age of postcards’, where anyone could own one for a penny. Today, in 2010 these are available for between Rs3,000 to Rs8,000 only. (And these are not prints, but one-time originals.)
All over the world, a genre of artists have dedicated their career to making images and illustrations for postcards or souvenir cards, as they were also called.
About 300 personalised postcards specially made of acid-free archival paper have been handed to the participating artists. A typical picture postcard has an image on one side and the reverse side is divided for the address and sender’s message.
Artists were given cards with the reverse side printed for address and message and a blank side where they were expected to make an image. The result: an amazing collection of drawings, coloured compositions, sketches, etchings and printed photographs in multi media.
Some of the 58 artists who are participating in the exhibition include Sonatina Mendes, Heeral Trivedi, Ravikumar Kashi, Babu Xavier, Abir Patwardhan, Archana Hande, Amit Ambalal, Aniket Khupse, Apurva Nandi, Nitin Dadrawala, Paul Hunter, Minal Damani, Naina Kanodia, Nikhileshwar Baruah, Nikita Parikh, Prajakta Palav, Pandit Khairnar, Pradeep Mishra, Prabhakar Kolte, Pratul Dash, Shivani Agarwal Smirin Mehra Agarwal, Sunil Padwal, Smita Baruah, Suneel Mamadapur, Indrapramit Roy, Jehangir Jani, Karishma Dsouza, Kiyomi Talaulicar, Kim Kyoungae and Lalitha Lajmi.
It’s a delightful mix of colour, form, texture and medium that forces the viewer to concentrate on the ‘miniature’ small format art that’s even more challenging to execute than the large format.
States curator Jasmine Shah Verma, “Through these original works of art, this exhibition hopes to offer in an intimate size, a bit of history to the future generations.”
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