PETA features 92 year-old Yoga master in new ad

Ninety two year-old Yoga master BKS Iyengar, receipent of many awards including Padma Bhusan, has been featured by People for Ethical Treatment of Animals (PETA) in its new ad campagin about going vegetarian.

The advertisement is titled 'Energise your mind, body and spirit. Go vegetarian'.

According to PETA, animals slaughtered for curries and kebabs are crammed into vehicles in such high numbers that many animals break their bones and some suffocate en route. At abattoirs, workers often hack the throats of goats, sheep and other animals with dull blades. Chickens on factory farms are crowded by the thousands into dark sheds that reek of ammonia from the accumulated waste in which they are forced to stand.

These birds never see the light of the day and are denied everything that is natural and important to them, the release said.

The UN has concluded that raising animals for food is 'one of the top two or three most significant contributors to the most serious environmetnal problems at every scale from local to global'.

Meat consumption has been conclusively linked to heart disease, strokes, diabetes, obesity and serveral types of cancer.

Vegetarians are fitter and trimmer and have lower cholesterol levels and live longer on average than meat eaters, the release said.