New bra promises to keep cleavage wrinkle-free

A new, backward-looking bra by La Decollette promises to keep your cleavage in tiptop shape.

According to the company, the contraption, which is to be worn at night, clasps in the back like a normal bra and covers cleavage with a pad of fabric, keeping breasts from squeezing together as you sleep, which can cause wrinkles, reports the New York Daily News.

The Netherlands-based company promises customers they'll see results after one night of wearing the bonkers brassiere, and can flaunt a noticeably smoother neckline in seven days.

Available in white and black with adjustable straps, the contraption is available for $70 on La Decollette's website.