New boozing trend 'vodka eyeballing' slammed

A doctor has criticised the practice of vodka eyeballing, a new trend where drinkers pour vodka into their eyes.

This new craze lets players get drunk more because the booze goes straight into the bloodstream, reports the Daily Star.

However, doctors say it could damage the eyes.

"It is like pouring bleach in your eye - it's extremely painful," eye specialist Dr Cindy Tromans said.