Why Parineeti Chopra’s dyeing her hair?

She’s been taking it easy on the work front, but Parineeti Chopra, is definitely busy with her brand endorsements and has signed a couple of new ones. One’s a hair dye for a well-known brand that’s paying her an exorbitant amount of money to endorse it.

Pari shot for their latest commercial a couple of days ago. Katrina Kaif, now the face of L’Oreal was endorsing the dye brand before this. At this point, it is unclear if Pari has replaced Kat or is the younger face of the brand.
Our source reveals, “Parineeti was recently signed on by a hair-care brand to endorse their range of products. One of them was a hair-dye product. Though it is only one of the products in their range, it is quite a popular product, so Pari had no choice but to endorse it.”

Brand endorsement deals are undoubedtly a great way to make money, but we think Parineeti is too young to get into the hair-dye space, best left to middle-aged women.

THEY COLOUR UP, TOO!

Aishwarya Rai Bachchan and Sonam Kapoor are the brand ambassadors of L’Oréal, that includes endorsing their range of hair colours. Karisma Kapoor endorses the Garnier range of hair colour. Malaika Arora Khan endorsed the Streax range of hair colour. Sonakshi is now the new face of the brand.