Irrfan Khan does a Madaari at theaters!

Irrfan Khan is riding high on the success of Talvar and Piku. The actor's upcoming next Madaari has created a lot of buzz and has audience awaiting the release.

Irrfan has come up with a unique idea to promote his upcoming next. He has suggested placing interactive standees with Damru's in multiplexes.

People will need to hit the damru and write  issue's affecting the society on the standees. 

The idea behind the concept is to make a noise about the issues affecting the society and to wake up the nation and take responsibility for the situation. 

Damru's have a very special significance in the film and this indeed is a unique way to convey that.

At the song launch of 'Dama Dam' from Madaari, Irrfan was completely in character. As he entered with a damru in his hand, he announced, "Hum apna kaam karenge, apna dharm nibhaayenge, dugdugi bajaayenge...koi jaage na jaage...dam damaa dam dam damaa dam..." With the spotlight on him, the actor made a call, asking the nation to wake-up from its state of unawareness.

The trailer of Madaari has been received extremely well and has resonated with the audiences.

The recently released songs of Madaari, 'Dama Dam' & 'Masoom Sa' have been garnering a lot of positive response.

The movie is slated to release on 22nd July.