Facebook has announced that it would soon roll out video ads to users' news feeds, which would auto-play without sound.
The social networking giant would gradually introduce the 15-second video ads to its 1.23 billion strong userbase, following a three-month trial run.
According to Cnet, the new ads, dubbed 'Premium Video Ads,' have been modeled after television spots and would cost advertisers anywhere from $1 million to $2.5 million per day.
The ads, which would be shown at specific intervals during the day, would play without sound when they appear on the screen, but when tapped, they would expand into full-screen mode and play sound.
Facebook said users could expect to see the new ads in their web and mobile news feeds over the next few months.
The report said that unlike the other ads on Facebook, Premium Video Ads are being vetted for creative quality and 'watchability' before they reach users' feed.