Mercedes tops vehicle sales satisfaction for luxury brands in India: JD Power

German carmaker Mercedes-Benz has topped sales satisfaction in the luxury vehicles segment followed by rival BMW in India, according to a study by JD Power

28% – luxury car buyers shop around for other models before making a purchase decision

65% – of use the internet as one of their key information sources

49% – contact the dealer directly prior to their first physical visit of the dealership

52% – of these buyers compared prices of the same model across multiple dealerships

75% – rely on friends & family as their primary source of information while deciding on brand

The study measures overall satisfaction in dealership facility, delivery process, dealer sales consultant, paperwork completion, working out the deal and dealership website