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| Edited By: |Source: DNA |Updated: Nov 19, 2013, 11:17 PM IST
How does an MBA fit into the Media and Entertainment industry? GEMS B School answers that with qualifying authority as it aims to bridge the acute shortage of managers with necessary industry knowledge and orientation.
Facilitating a unique convergence of media and management, GEMS B School’s MBA in Media and Entertainment is a 2 year full time MBA built with premium content from global players like CNBC TV 18, Harvard Business Publications and 24x7 Learning.
Being supported by the Network 18 Company, the program covers the world of television, film, music, radio(FM), live events management, and offers special insight into the India Premiere League (IPL) allowing students to better understand the strong connection between management and media.
Rightfully so, as the Indian entertainment industry is poised to grow from Rs58,000 crore to Rs1,05,200 crore by 2013, a course specifically catering to the industry comes at an appropriate hour. This opens up various opportunities for talented youth in India.
The programme offered at GEMS B SCHOOL is a UGC-recognised MBA from Annamalai University. The programme will be delivered by faculty members from IIMs across India and other top B-schools. Guest lecturers from the media industry will be visiting the campus on a regular basis allowing the students to gain some much-required industry perspective.
The school comes under the umbrella of the Mysore Maharaja Institute of Higher Education whose chief patron is Sri Srikantadutta Narasimha Raja Wadiyar, MA, LLB.
The school’s academic advisor is professor Chambi Puranik, former dean of KSOU and former acting vice chancellor of Mysore University. Apart from the respectable academic banner, the industry partnership is also well sorted out, just so the students know they are in good hands.
For this purpose, the programme is supported by Network 18, the country’s largest and most versatile media house which offers channels like CNN IBN, CNBC, Nickelodeon, Network 18, IBN 7, MTV, VH1, Colors, Forbes, E18, Studio 18, Home Shop 18, Info media 18 and Support 18.
The full time five-days-a-week two years programme will be conducted at GEMS B School campus located amidst sylvan surroundings in the heart of the city very close to the Bangalore Palace.
In the first year, students will internalise general management subjects like Management Process and Organisation, Organisational Structure and Behaviour, Business Communication, Financial Accounting, Quantitative Techniques, Business Law, Marketing Management, Managerial Economics, Financial Management and Strategic Management.
In the second year, students will focus on media related subjects like Media Management, Media Business, Sound Production and Music Industry Management, Event Management and Stage Production, Film and TV Production and Programming Management.
The 2 year programme also facilitates opportunities for internships and placements with any one of the Network 18 group of companies like CNN IBN, CNBC, MTV, VH1, Colors, Nickelodeon, Studio 18, Forbes India or the others.
The course has limited seats and is open to only 40 students. Admissions are currently open and students can join the course by filling an application form and paying the first installment fee. The classes will commence from the first week of January.
As the entertainment industry requires computer savvy individuals, every student will be provided with a laptop at the commencement of the course. The fee structure for the programme is affordable and payable in seven installments. On campus hostel accommodation is available for both boys and girls.
