Fri, June 14 2024IPL brand valuation rises to Rs 134858 crore in 2024, most valued franchise is not Mukesh Ambani's MI, Shah Rukh's KKR
The increase in the value of IPL is helped by title sponsorship by salt-to-software Tata Group for a further five years (2024 to 2028) for approximately $300 million (Rs 2,500 crore), paying approximately 50 percent more than the previous deal.