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'Kaun Banega Crorepati' promo: Amitabh Bachchan says 'Setback ka jawaab comeback se do'

Amitabh Bachchan has officially announced the upcoming season of 'Kaun Banega Crorepati'.

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'Kaun Banega Crorepati' promo: Amitabh Bachchan says 'Setback ka jawaab comeback se do'
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After recovering from coronavirus, Amitabh Bachchan has finally resumed shooting for the quiz-based reality show, Kaun Banega Crorepati. Now, the makers have finally released the promo of the show featuring the megastar. The video has an emotional touch with a contestant getting teary-eyed on winning Rs 1000. When Bachchan asks him the reason for crying, he explains of losing out all money and staring from the scratch which made him rejoice over winning Rs 100.

The channel shared the video with a caption stating, "Jo bhi ho, setback ka jawaab #ComeBack se do. #KBC12 shuru ho raha hai jald hi sirf Sony TV par. #KBC @amitabhbachchan @spnstudionext".

Check out the video below:

 
 
 
 
 
 
 
 
 
 
 
 
 

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The tagline for KBC campaign this season is "Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do." Talking about it, the director of the campaign, Nitesh Tiwari said in a statement, "I am grateful for the trust that Sony puts in me each year for the KBC campaigns. This year is of course very different and challenging for all of us in every aspect. But it has been a year of learning and exploring avenues that probably weren’t thought of, paving the path for something meaningful. Which leads us to the insight that there is a spark somewhere in each one of us that keeps us going, notwithstanding the obstacles, however big or small. The idea of this campaign is to reignite the spark and inspire people to move ahead in life."

Meanwhile, apart from the upcoming season of KBC, Amitabh Bachchan has a lineup of movies in his kitty. His upcoming film is Nagraj Manjule's Jhund. Big B is also playing the leading role in Ayan Mukerji directorial Brahmastra co-starring Ranbir Kapoor and Alia Bhatt. The film is eyeing for a release in December this year. 

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