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For Mumbaikars, beauty is being a few shades lighter

So, now instead of the trusty homemade anti-tan recipes, women wanting to get rid of the harsh effects of the scorching summer are heading to the nearest skincare clinic instead.

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Fairness creams might soon seem like a relic from the past, what with the mushrooming of skincare clinics that promise to take care of that tan and make you ‘several shades lighter’. So, now instead of the trusty homemade anti-tan recipes, women wanting to get rid of the harsh effects of the scorching summer are heading to the nearest skincare clinic instead.

Since the beginning of the monsoon, cosmetic clinics have been witnessing a huge spurt in the number of clients seeking skin that is ‘a shade or two lighter’. “A lot of people go on holiday during the summer and return with tans, darkened pigmented skin or areas of discolouration due to heavy exposure to the sun. Students want fair, clear blemish-free skin before college starts, while young brides who want to look their best during their November-December weddings, embark on a skin treatment regimen as early as June,” explained Dr Apratim Goel, who runs Goel’s Cutis Skin Studio at Babulnath.

In the past fortnight, Dr Goel said, her clinic has seen at least two clients per day asking for chemical peels.

Naturally, the huge number of skin clinics that have mushroomed in the city, are now offering a variety of options from the most advanced skin lightening treatment — laser photofacial, fractional pixel laser (also called the skin whitening laser) to chemical peels, microdermabrasion and skin polishing treatments.

“Chemical peels are the most popular treatment while most clients want the skin on their face, arms and upper back addressed,” said Dr Goel.

“I have seen at least 20 clients seeking skin lightening treatments to get rid of their summer tan since the beginning of June,” agreed plastic and cosmetic surgeon Dr Meenakshi Agarwal, director, Face & Figure Cosmetic Surgery at Mahim.

“There is a rise in demand from men too, mostly corporate professionals,” she added.

“We offer skin polishing with microdermabrasion and chemicals as well as a de-pigmentation cream massage and de-pigmentation peel-off masks. The procedure takes anywhere from 45-60 minutes and requires multiple sittings, said Dr Agarwal. The client is also taught skin maintenance, which is a must after any of these treatments, she warned.

Clients are usually women, housewives, students, in the age group 20 to 35 years, while men are in the age group 25 to 40. “While a milky white complexion is not possible, you can have skin that is one or a clearer complexion,” said Dr Anuja Ramachander, dermatologist.

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