Kate Moss sizzles in new raunchy ad for Dior Addict lipstick

Kate Moss, who famously became known as 'Cocaine Kate' after being captured on camera allegedly snorting cocaine in 2005, is now starring in a film to show she's an addict of quite a different nature.

The 37-year-old supermodel stars in a glamorous new promo video for Dior's new Addict lipstick, reports the Daily Mail.

Directed by Jonas Ackerlund and soundtracked by Duran Duran, the film sees Moss in her lingerie cavorting around a Paris apartment that's been somewhat trashed as she gets ready to go out.

She puts on her make-up - including the lipstick in question - and kisses the mirror before diving into a chauffeur-driven vintage car to put on her stockings in a rather provocative manner.

In an intriguing twist, the model also speaks a few lines - her voice is rarely heard for more than a few words on adverts.

There are snatches of conversation, like: "I'll see you later after the show. What are you doing?" before directly addressing the camera with: "There was this party last night..."

After putting on another slick of pale pink lipstick in the back of the car, the mother-of-one also intones: "A girl can't make an entrance without her lipstick."

The stunning star is then seeing running a gauntlet of cameras as she gets out of the car and makes her way into a building and take her place on the front row for a Dior runway show.

Moss then delivers the pay-off line: "Dior Addict - be iconic."

The film and accompanying photographs for the advertising campaign were shot last year around the Dior pret-a-porter Spring/Summer 2011 shows.