In attempting to sweep the 2021 West Bengal Legislative Assembly election, the ruling Trinamool Congress (TMC) party in the state has revealed a new campaign strategy. This time, the Mamata Banerjee-led party is aiming to win over the two crore female voters in the state by appealing to the voter base.
In attempting to sweep the 2021 West Bengal Legislative Assembly election, the ruling Trinamool Congress (TMC) party in the state has revealed a new campaign strategy. This time, the Mamata Banerjee-led party is aiming to win over the two crore female voters in the state by appealing to the voter base.
The party's women wing, Trinamool Mahila Congress, launched a week-long campaign on Sunday for this purpose, focusing on social media campaigning as a primary cause. Female party workers have been provided the responsibility of pulling this campaign through.
How will this campaign work?
According to sources, every polling booth will have one Trinamool Mahila Congress worker, who will bring Mamata Banerjee's message and the party's promises to around 20 women in the area. The campaigning work will consist of delivering word regarding all the work that the Mamata-led TMC government in the state has done for women. This strategy will be carried out for 70,000 polling booths in West Bengal.
Trinamool Mahila Congress chief Chandrima Bhattacharya said, "Mamata Banerjee has brought in a material change in the lives of women in West Bengal. The campaign is being held so that the word can be delivered regarding all the opportunities made available by the TMC for the women, to the women. We are also making sure that the benefits of initiatives such as the Kanyashree Prakalpa and the Rupashree Prakalpa reach women in even the most remote villages in the state."
Notably, female voters form an important constituent of the voter base in West Bengal and TMC looks set on winning over this section to ensure its victory in the upcoming state assembly polls next year. According to the latest available statistics, it has been seen that a major section of the female voter base had tended to vote for the Bharatiya Janata Party (BJP), both in 2014 and in the 2019 Lok Sabha Polls. This is also why BJP's 17% vote share in 2014 had reached all the way up to a formidable 42% in 2019. Political commentators have noted that the TMC is aiming to address this issue and fortify its campaigning with this strategy ahead of the 2021 West Bengal Legislative Assembly Elections.
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 "India, West Bengal, Mamata Banerjee, Trinamool Congress, 2021 West Bengal Legislative Assembly Elections")
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