BCCI and Vivo suspended their title sponsorship for IPL 2020 back on Thursday.
After parting ways with the Chinese sponsors Vivo for the 13th edition of the Indian Premier League (IPL), the Board of Control for Cricket in India (BCCI) are currently on the hunt for a new title sponsor for the cash-rich tournament. As per the latest developments, they might have just found one in Ramdev Baba's Patanjali, who have reportedly expressed their interest to become the title sponsors for IPL 2020.
On Monday (August 10), PTI reported that Patanjali may send an official proposal in that regard to the Indian cricket board.
"We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform," Patanjali spokesperson SK Tijarawala was quoted as saying.
Previously, BCCI president Sourav Ganguly had claimed that the suspension of IPL title sponsorship with Vivo no way can be labeled as a financial crisis for the board.
"I wouldn't call it a financial crisis. It's just a little bit of a blip. And the only way you can do it is by being professionally strong over a period of time. Big things don't come overnight. And big things don't go away overnight. Your preparation for a long period of time gets you ready for losses, gets you ready for successes," ESPNCricinfo quoted Ganguly as saying during a webinar organised by Learnflix, an education app in India.
"You keep your other options open. It is like Plan A and Plan B. Sensible people do it. Sensible brands do it. Sensible corporates do it. BCCI, it's a very strong foundation - the game, the players, the administrators in the past have made this game so strong that BCCI is able to handle all these blips," he added.
Last week, the BCCI and Vivo had announced the suspension of their partnership for the 2020 IPL.
There has been a huge outcry for boycotting Chinese products after 20 Indian Army personnel, including a Colonel, were killed in the violent face-off between Indian and Chinese troops in June.
The 2020 IPL will be played in the UAE from September 19-November 10 and the tournament will run for 53 days.
For the first time, the final will be held on a weekday (Tuesday).
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