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When Virat Kohli did a Cristiano Ronaldo and refused a lucrative offer to endorse a beverage giant

The snub by Juventus footballer Cristiano Ronaldo was so impactful that it affected Coca-Cola business by USD 4 billion.

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When Virat Kohli did a Cristiano Ronaldo and refused a lucrative offer to endorse a beverage giant
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Portugal star Cristiano Ronaldo's Coca-Cola snub ahead of a UEFA Euro 2020 press-conference has drawn reactions from people across the globe. The snub by Juventus footballer was so impactful that it affected Coca-Cola business by USD 4 billion. 

The debate over the comsumption of Coca-Cola and other fizzy drinks will continue for a long time now but let's take a look at times when India cricket skipper Virat Kohli and former All England Championship winner Pullela Gopichand also refused to endorse the carbonated drinks. 

In an interview with CNN-IBN in 2017, Virat Kohli had said: "Things that I've endorsed in the past, I won't take names, but something that I feel that I don't connect to anymore... I won't urge others to consume it just because I'm getting money out of it. I want to give something to people that I use, myself. One of the reasons, I decided not to sign Pepsi is that I have undergone lifestyle change. And, I am not using that product anymore."

Meanwhile, Gopichand had also declined to ink a lucrative deal with a beverage company, citing health reasons.

"Since 1997, I have stopped drinking these soft drinks. After seeing the reports, as well as studies on the health hazards of these products, I stopped their consumption. Only my family members and friends were aware of the offer and my decision. I did not want to discuss it further as it was purely a personal decision," Times Now once quote Gopichand as saying.

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