While continuing to be based out of India, he reports to Takaki Hibino, executive chairman of Dentsu Aegis Network APAC
Global media and communications conglomerate Dentsu Aegis Network (DAN) has elevated Ashish Bhasin to the role of chief executive officer (CEO), Dentsu Aegis Network Greater South and chairman and CEO of India. He is currently chairman and CEO, Dentsu Aegis Network - South Asia.
Post the new development, Bhasin will also be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar. While continuing to be based out of India, he reports to Takaki Hibino, executive chairman of Dentsu Aegis Network APAC.
Calling Bhasin an exceptional leader, Hibino said, "Under his direction, India today stands to be one of the most important revenue growth markets for DAN globally. I know he will be able to replicate the same story for the important Southeast Asian markets as well, even as he continues to fuel growth in his current responsibilities for South Asia."
Bhasin's responsibilities will exclude Singapore which, as a regional hub, will be led by Masaya Nakamura in addition to his role as deputy chairman and chief growth officer of Dentsu Aegis Network APAC.
On taking up the new challenge, Bhasin said, the newly formed Greater South region is extremely important for Dentsu Aegis Network. "Both Southeast Asia and South Asia are very interesting and high potential markets. I hope to take DAN forward during these interesting and transformational digital times. Since I have had experience in running Southeast Asia in the past, in some ways it feels like a homecoming and I am excitedly looking forward to it," he said.