Consumption in India may hit Rs 335 lakh cr in 2028

The Indian consumer market is expected to grow at 12% annually over the next decade to touch Rs 335 lakh crore on the back of increasing population, higher affluence, continued urbanisation, shifting family structures, a report by BCG said

Rs 110L cr – consumption in 2018

Rs 33L cr – consumption growth in 2008

Consumption accounted for 59.3% share of GDP in 2018

13% – growth in consumption in last decade

12% – estimated growth in consumption over next 10 years

With growing complexity in customer purchase pathways, retailers need to adopt a holistic approach to transforming the customer experience 
Rachit Mathur, partner and India lead, consumer practice, BCG India