Vicky Kaushal-Yami Gautam's URI bags one of its kind award at Cannes

Vicky Kaushal and Yami Gautam's URI: The Surgical Strike won a Bronze Lion on the fourth day of the Cannes Global Advertising awards for its Innovative advertisement to promote curbing piracy.

The ad was a part of promotions for URI: The Surgical Strike and stars Vicky Kaushal and Yami Gautam in the leads, planning a surgical strike against people who illegally download movies. They urge people to refrain from piracy and promote watching movies, legally.

The promo is very simple but delivers a very strong and clear message to abort piracy and it caught the eye of the jury at the festival. The promo bagged RSVP pictures a Bronze Lion at the Cannes Global Advertising awards which is the largest gathering of the creative marketing community and is a five-day festival.

The Vicky Kaushal starrer has garnered massive response and appreciation from all quarters - from the Prime Minister of the country Narendra Modi, the men in the uniform, as well as the audiences. URI is based on true events of a surgical strike performed by the Indian army on PoK.

Produced by RSVP movies and directed by Aditya Dhar, the film has Vicky Kaushal, Yami Gautam and Paresh Rawal in pivotal roles. Uri: The Surgical Strike hit the screens on January 11, 2019.