Since the launch, the Gully Boy actor has personally taken time out to mentor his artistes and give them the best possible exposure
Ranveer Singh recently launched his independent record label IncInk with filmmaker-musician Navzar Eranee. Keeping his promise to committed music lovers across India, the Bollywood superstar began his search to unearth the future stars of the music scene. His ultimate aim is to present their raw talent to a global audience. Since the launch, the Gully Boy actor has personally taken time out to mentor his artistes and give them the best possible exposure. And looks like, his dream of creating the next generation of music stars is taking good shape.
According to a source, a musical revolution is happening in India through the latest form of rap/hip hop expressions. Ranveer’s three artistes (Kaam Bhaari, Spitfire and Slow Cheeta) are moving fast towards their singles. The source added, “They are now creating their own fandom. People are following these rappers religiously and they, in turn, are connecting to as many people in the country as possible. Their sincere effort is to understand the culture, mindset and voice of a young demographic.” Three cheers for Ranveer, hip, hip hooray!
(tweets @ Meena_Iyer)