‘For today’s unconventional youth’: Designer Kunal Rawal

He’s dressed the who’s who of Bollywood and the international jet set — from Shahid Kapoor and Varun Dhawan to Peter Dundas and Giambattista Valli. Always impeccably dressed himself, Kunal’s personal suave and sporty personal style often reflects in his collections and his latest collab with KOOVS speaks about it in volumes. Sporty, youthful and fun — the collection’s image radiate wearability, hipness and of the moment cool. In an interface with After Hrs, the designer speaks about the collection... 

How different was it to design for the online shopping destination as opposed to your own label?

The aesthetic is the same, the application on the product is different in terms of styles, silhouettes and production. There are definitely some restrictions to the kind of details that can be incorporated, but that makes it more exciting and challenging. Playing with parameters and rules is something I enjoy, there’s a lot you can do with the design process and have fun while doing so. 

You’ve dressed up the who’s who of Bollywood. So who was the muse for this line?

This collection is inspired by today’s unconventional youth. Modern street wear combined and our Indian roots is brought together to offer diversity and multi-functionality to the contemporary Indian man.