Google takes on Apple with touchscreen Chromebook Pixel

Internet search giant Google has launched a touchscreen laptop in a bid to take on rival firm Apple.

The new Chromebook Pixel has a high resolution display that makes individual pixels invisible to the naked eye.

Although Apple has a similar display, Google says the addition of touch, and 1TB of free storage on an online hard drive, make its machine more attractive to 'power' users, the Daily Mail reports.

The laptop, the first Google has designed and built itself, will be made in Taiwan.

According to the paper, the device uses Google's Chrome OS, which is based on the firm's web browser.

Although it does have a hard drive like a traditional laptop, Google also gives buyers a 1TB drive on on it's 'cloud' service, which is free for three years, although the firm said it did not know how much users would have to pay to keep this after three years.