Piruz’s kids new faces of his baby, Rasna

If you miss the adorable girl from the ‘I Love You Rasna’ campaign, then this news is going to be heartening for you. The Ahmedabad-based Rasna Group is likely to launch chairman Piruz Khambatta’s daughters Arzeen, 7, and Avan, 3, as the new Rasna mascots.

Arzeen and Avan have pipped Bollywood celebrities and the cricketing world.
“A production house has prepared a Rasna advertisement filming my two daughters. We have seen the film and liked it. The advertisement has clicked. Probably, Rasna’s next campaign will star both my little angels,” Khambatta told DNA.

“We have been doing advertisement campaigns for Rasna with celebrities. But now is the time when emphasis is put on product-based campaigns rather than celebrities campaigning products,” he said.

In the past, Rasna had roped in celebrities such as Anupam Kher, Kapil Dev, Vivian Richards, Hrithik Roshan, Paresh Rawal, Karisma Kapoor and Johnny Lever to promote its products.

“But the trend nowadays is to focus advertisements on your products and not celebrities,” said Khambatta, who has received the Dr Dadabhai Navroji Millennium Award for Young Entrepreneurs.

Talking about the company’s future plans, Khambatta said they wanted to expand their fast food chain — Devil’s Workshop.

As for soft drink concentrates — a segment in which Rasna enjoys 93% share of the Indian market — the company plans to focus on health drinks.