Reliance Digital TV in corporate tie-up with MIRC Electronics

Reliance Digital TV has inked a corporate alliance with MIRC Electronics through which customers can avail Reliance Digital TV DTH subcription on purchase of Onida television sets.

The offer is open on select models of Onida LEDs, LCDs, ultra-slim, flat and thunder models, a press release issued here today stated.

The alliance comprises all three offerings from Reliance Digital TV-high definition-cum-digital video recording box, high definition set-top box (STB) and standard definition STB, the release said.

The offer is valid till March 31 and available for customers across India.

Reliance Digital TV's senior vice-president and chief marketing officer, Umesh Rao, said, "Onida TV buyers are in for a superlative digital TV viewing experience with our range of product offerings. With the excitement building up for World Cup cricket, this alliance will give us accelerated volume momentum on ground."

Reliance Digital TV is a wholly-owned subsidiary of Reliance Communications, an Anil Ambani group company.