Hero Cycles enters into retail tie-up with Planet Sports

Bicycle-maker, Hero Cycles, today announced a strategic tie-up with Pantaloon Retail India's sports division to market and sell its new range of high-quality premium bicycles.

This association would enable Hero Cycles to display their merchandise and make their new range of premium bicycles available across Planet Sports and its Shop-in-Shop formats within Central, Pantaloons, Brand Factory and Sports Warehouse across all metros and Tier I cities, a press release issued here said.

"The tie-up is aligned with Hero Cycles strategy to address the premium bicycle market, while continuing to be the market leader in the mass segment through its established brand loyalty. Owing to changing trends in retail and the evolving profile of consumers, our attempt is to expand our product line, by offering quality products, sound in technology and engineering, thereby enhancing the overall shopping experience for customers," Hero Cycles' Managing Director, SK Rai, said.

Pantaloon Retail India (Sports Division)'s CEO, Ravdeep Singh, CEO, said, "we are pleased to partner with Hero Cycles. This is sure to enhance the shopping experience for our consumers and reinforce our commitment to encourage an active lifestyle amongst our audience."

Hero Cycles is the global leader in bicycle manufacturing with an annual production of over 5.5-million cycles.