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GM targets youth with Beat

Published: Tuesday, Jan 5, 2010, 2:21 IST
By Sindhu Bhattacharya | Place: New Delhi | Agency: DNA

General Motors India on Monday launched the 1.2 litre petrol ‘Chevrolet Beat’. The car is priced between Rs 3.34 lakh and Rs 3.94 lakh (ex-showroom Delhi) and comes in three variants.

Bigger than the Chevy Spark, the Beat is expected to replace the Spark as GM’s best selling mode in India.

The Spark is a one litre petrol car which sells about 4,500 units a month now.

The ‘Beat’ concept was first showcased at the New York Auto Show in 2006 and the car doesn’t look much different from the concept.

GM’s vice-president global design, Edward T Welburn, said the car was initially designed keeping customers of Asia Pacific region and Europe in mind. “It was designed a sporty vehicle for young people”.

GM India president Karl Slym said a diesel version of the Beat would be launched later this year and the diesel engine would be made at the company’s new powertrain facility coming up at Talegaon.

Beat is the second car from GM’s ‘300 series’ global platform after the Chevrolet Cruze, which was launched last year. It has been launched in Europe and just recently in the Middle East markets. There are plans to take it to the US sometime later.

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