G2C boost for Bartronics

Bartronics, automatic identification and data capture company, is all set to see its flagship government-to-citizen (G2C) project, Aapke Dwar, contributing revenues from this fiscal.

The company has been working with the Municipal Corporation of Delhi to set up 2,000 G2C kiosks at various locations in the national capital.

The kiosks will provide a single window fors a variety of services, which a citizen needs from the various government departments.

“About 100 kiosks are ready. We are targeting to operate all the 2,000 kiosks by October 2010 to coincide with the Commonwealth Games,” Sudhir Rao, Bartronics’ managing director, said. In the current fiscal the revenue from the kiosks would be available for about six months and is expected to be about Rs 250 crore.

“The first full year of operations would be in 2011-12. We are targeting revenue of about Rs 500 crore during the full year,” he said.

The company has a contract to operate the kiosks on build-operate-transfer basis for about nine years and has been working on the project with a targeted revenue of about Rs 5,000 crore over the contract period. 

Bartronics is pinning hopes on the space it gets in and around the kiosks for displaying advertisements.

It has a revenue guidance of Rs 1,400 crore during the current fiscal.

“We are finding significant business opportunity in using the technology for animal tagging. Though it is still to catch up in India, we are already witnessing revenue flows from this market. The animal tagging market is expected to be at about $7 billion in 2017. We are well positioned to capture our share in the market,” he said.

The company is expecting a significant chunk of its domestic revenues from the financial inclusion efforts by several banks and financial institutions. The telecom market too would add to the business.

To fund the MCD project the company is seeking a debt of Rs 600 crore while it already carries a debt of about Rs 243 crore in addition to $50 million FCCBs.