Aviva Life launches online term plan Aviva i-life

Private insurer Aviva Life Insurance today launched its online term plan Aviva i-life, with a minimum cover for Rs25 lakh with no upper limit and a maximum term of 35 years.
    
"Our research with IMRB showed us that protection of family income in case of an unfortunate death is among the top three priorities for 52% of Indians today. Hence, keeping in mind the customer need and demand, we have launched Aviva i-Life which can provide a high insurance cover at a low cost," Aviva India director marketing Gaurav Rajput said in a release issued here.
    
This company is a joint venture between Dabur Group and Aviva Group with a paid up capital amounts to Rs2,004 crore.
    
Aviva i-life offers Rs1 crore of life cover at less than Rs22 per day and this online product also offers Accidental Death Benefit rider for enhanced protection where additional sum equal to Accidental Death Benefit Rider Sum Assured shall be payable in case of accidental death.