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'Mobile is the right choice for rural marketing'

Anoop Chugh
Wednesday, August 5, 2009 3:27 IST
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Changes in consumer technology and convergence in the sector has played a crucial role in the development of the digital marketing industry, believes Neeraj Roy, managing director and CEO of Hungama Mobile, a division of Virtual Marketing India Pvt Ltd (VMIL). In this interview to DNA, Roy shared his views about the future of digital media in India and Hungama's role in this rapidly-changing world of mobile communication. Excerpts:

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