'Don’t forget the whites and the blues while dressing'

Ashish Nair, brand consultant, Touchstone Consulting, shares pointers on how men can dress, keeping intact their sense of individual style.

Since you are in a profession where you constantly need to look good, what is it that you need to keep in mind?
A luxury brand’s DNA is better understood when you consume the same. Since I work with these brands, it’s imperative to do justice to the brands I represent, maintaining a fine balance between my own style quotient and the occasion of the event.

How fashion conscious are men today?
Men have always been conscious about their appearance but it’s only recently that they’ve started taking pride in it. And why not, considering the world of men’s fashion is at their doorstep; it is time to indulge and celebrate the concept of a well-groomed-sharp-dresser.

Without opting for high brands, is it possible for men to be well-dressed?
It is important to understand your strengths and accentuate them further. Instead of being driven by labels, opt for an individualistic style. More often, a man’s style is noticed more than the brand he wears. What is important is to exude a high level of confidence and carry them with style and poise.

What are some of the must-haves in a man’s wardrobe?
A couple of crisp white shirts, a few pairs of branded denim jeans, odd coats and most definitely, sharp, well-tailored suits in black, steel grey and maybe, midnight blue.

Apart from clothes, what are some of the important accessories that men can’t do without?
An absolute must-have is a good collection of shoes. However, think twice before spending on them and choose sensibly. Some of the other accessories that you can have on you are a good timepiece, a collection of ties with coordinated pocket squares and belts with subtle buckles.