Anybody can run!

Tell us about the brand and how it helps women?
About seven years back, Veena World created special tours for women. It was an innovative idea and it clicked with women in this city, so we planned to arrange it on a large scale. Now, we organise trips for about 300-400 women every month. We’re looking at it as a movement in Maharashtra, as people in this state like travelling and have no qualms about spending for the same. I think travelling helps a woman uplift herself and it also builds her confidence. I’ve seen women transform post travelling. A woman may be not very outspoken in her first trip, but the same woman, in her next trip, ends up being extremely bold and confident and talks fearlessly. Travelling and getting out of the house helps a woman increase her confidence level.

The reason for your association with dna Ican Women’s Marathon?
Marathon is not any common venture. And, we as a brand have a direct connect with it. We are proud to be associated with this year’s dna ICAN Women’s Marathon. I believe, women have more mental strength than men. Women are extremely organised and can manage everything from the house to their careers, even a business. ICan celebrates the spirit of a woman and thus, we have an emotional connect with this event.

You thoughts about the marathon?
ICan is a big initiative. One has heard of car rallies for women, but that is restricted to a certain group of women (those who own a car or know how to drive). But, the ICan Women’s Half Marathon involves women from all segments of the society. Anybody can run, and that’s what this initiative is all about.