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Shah Rukh Khan is leaving no stones unturned for promoting his next movie, Happy New Year. Directed by Farah Khan, the film is touted to be a musical extravaganza and a visual treat for the audience.
SRK, who is known to have some unique marketing strategies up his sleeve all the time, has come up with a world tour for this film. The tour, named SLAM! The Tour will have the entire Happy New Year cast including Shah Rukh, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah along with the director Farah Khan and singer Kanika Kapoor (of Baby Doll fame) and rapper Yo Yo Honey Singh travelling across the world doing live shows for the audiences. Malaika Arora Khan will be a special guest performer and will also join the crew on the world tour. The tour will start from September 19 in Houston and will continue to New Jersey, Toronto, Chicago, Vancouver and San Jose.
Also read: Shah Rukh Khan shares his travel plan for 'Happy New Year'
Shah Rukh took to Twitter to launch the official promo of the World tour.
Thr r as many kinds of love As there r hearts & I am Love Get ready 2 fall in Love Get Slammed this Sept… http://t.co/jEyKKxyA6t #TheSlamJam
— SHAH RUKH KHAN (@iamsrk) July 27, 2014
